Branding, logo design
Lighthouse production Ltd.
燈 塔 影 像
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Art Direction : JUPE Design
Graphic Design：JIANG PEI RONG, WEI HSIN JU
Artistic Design：JIANG PEI RONG, WEI HSIN JU
盧定宏 @dh_lu
Client : 燈塔影像
Photographer：蔡世元
Date : May, 2023
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About Lighthouse production Ltd.
燈塔影像專注於影像製作本業，最終目的為打造一個讓客戶滿意的品質以及讓台灣影視工作者同業稱羨的工作環境，視客戶的競爭力為燈塔影像的競爭力，而客戶的成功也是燈塔影像的成功。
燈塔影像努力與客戶建立深遠的夥伴關係，並成為客戶信賴且賴以成功的長期重要夥伴，而將燈塔作為品牌象徵，是期望將客戶的優勢、特色影像化，就像夜晚中的燈塔一樣，吸引眾人的目光，它會是最亮眼的存在。
Lighthouse Image focuses on the field of image production, with the ultimate goal of creating a quality that satisfies clients and an enviable working environment for Taiwan's film and television professionals.
We consider our client's competitiveness to be the competitiveness of Lighthouse Image, and our client's success is also our success. Lighthouse Image strives to build deep partnerships with clients and become a trusted and essential long-term partner for their success. Using imagery, we visualize our client's strengths and distinctive qualities, just like a lighthouse in the night, attracting the attention of many. It stands out as the most prominent presence.
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Design concept
燈塔的光同時可以看作是播放器放映的光，兩者恰好完美融合，燈光的方向性也以側邊呈現，以具象的燈塔形象呼應公司名稱。
設計風格以簡約線條與填色組合在一起，呈現簡約又能一眼辨識的圖形，象徵著明確簡單的理想與路線。
在與創辦人的談話中，可以很清楚的感受其願景與展望，用這樣的良善正直的光，指引的自己也指引著客戶，穩定地前往那個閉上眼睛就能看到的理想。
The light of the lighthouse can be seen as both the light of a projector, and the two merge perfectly. The directionality of the light is also presented from the side, echoing the concrete image of the lighthouse that corresponds to the company name.
The design style combines simple lines and colors to create a minimalist yet easily recognizable graphic, symbolizing a clear and simple ideal and path. In conversations with the founder, one can clearly feel their vision and aspirations. With such a kind, honest light, it not only guides oneself but also guides the customers, steadily heading towards that ideal that can be seen with eyes closed.
About intro video
藉由簡約色塊類型的插畫，結合故事性的劇情，讓燈塔與品牌logo融合形成讓人印象深刻的片頭影像。
Through the use of minimalist block-style illustrations combined with a narrative-driven storyline, we aim to create an impressive intro video where the lighthouse seamlessly integrates with the brand logo.
與動畫師定宏第一次配合，是順利愉快的合作！
